We are absolutely thrilled to announce our partnership with Light & Wonder! This deal will see exciting new content and our innovative mechanics released on major markets across the globe 🌎
Read more: https://lnkd.in/egTc4bc9
Dylan Slaney
Steve Mayes
Stuart Banks
Leigh Clements
Jack Bailey
Donna Del-Greco
hashtagAvatarUX hashtagLightnWonder hashtagLNW hashtagigaming
10 / 10 / 22
AvatarUX signs significant partnership with Light & Wonder to distribute content across regulated markets worldwide
10 OCT 2022 – AvatarUX, the innovative games studio, has signed a key agreement with a subsidiary of Light & Wonder, Inc. (NASDAQ: LNW) (together with its subsidiaries, “Light & Wonder”) to greatly expand the global reach of its immersive slots portfolio to operators in new markets, including North America.
The major partnership will see Light & Wonder bring the popular PopWins™ as well as other original mechanics, such as MultiPop™, to its extensive operator network via the OPENGAMING™ content aggregation platform. The deal will see 8 brand new titles by AvatarUX, released on major markets across the globe.
It further expands the commercial potential for the award-winning studio, which was recently recognised for winning Rising Star at the EGR B2B Awards, as it continues to expand in multiple markets with its thrilling titles, powered by the studio’s ground-breaking mechanics, such as PopWins™ and the most recently released MultiPop™.
Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is one of the defining brands in the iGaming space and we’re delighted to sign this important distribution deal with them”.
“It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”
Steve Mayes, Director of Partnerships at Light & Wonder, said: “AvatarUX has brought genuine innovation to the iGaming space through its immersive PopWins™ mechanic, and we’re very much looking forward to making its games available to our OpenGaming™ operator partners”.
“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”
In addition to the new and exciting titles coming out this year, we will be bringing our all-time favourite games like 𝐂𝐡𝐞𝐫𝐫𝐲𝐏𝐨𝐩™, 𝐌𝐨𝐧𝐤𝐞𝐲𝐏𝐨𝐩™ and many more to new players and markets, including North America, through the Light & Wonder distribution!
Read more: https://lnkd.in/dPDZYr3g
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Steve Mayes Leigh Clements Stuart Banks Jack Bailey Nicola Longmuir Hellie Honney Ana D’Arrigo
AvatarUX extends distribution agreement with Light & Wonder to include existing top-performing titles
7th FEB 2023 – AvatarUX, the award-wining games studio, has further extended its milestone distribution agreement with a subsidiary of Light & Wonder, Inc. (NASDAQ: LNW) (together with its subsidiaries, “Light & Wonder”) to include an even broader allocation of its portfolio.
The agreement announced in 2022, which initially saw both companies collaborate to create eight new bespoke games over a three-year period, will now mean popular, portfolio titles, including smash hits CherryPop and MonkeyPop™, will be made available across Light & Wonder’s OPENGAMING™ platform, one of the world’s leading digital casino ecosystems.
This agreement will greatly boost AvatarUX’s player reach and will see some of the studio’s top performing titles being launched in new markets and jurisdictions, such as North America. The collaboration with the global leader in cross-platform games and entertainment, Light & Wonder, will contribute to expanding the distribution of AvatarUX’s immersive games portfolio by allowing the Studio to launch its top-performing titles, together with its unique PopWinsä mechanics, to new players in 2023.
Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is an iconic iGaming brand, and our collaboration has already born significant success.
Strengthening our partnership will see us roll out some of our most popular hits to its network, further increasing both our brand visibility and our revenue streams. It will allow us to launch a diverse portfolio in top markets like the US and offer some of our top games to the players there. It’s a fantastic step for us, and we’re confident we can continue to add value to Light & Wonder.”
Steve Mayes, Digital Head of Partnerships at Light & Wonder, said: “Our relationship with AvatarUX has already proven to be a success after only a few short months. We’re thrilled to expand this further to include additional top-performing content that is hugely popular with players.
“AvatarUX is one of the most exciting emerging game providers in the industry, and we’re delighted to be working with them more closely than ever.”
01tech
100HP (Gaming)