PMU® renforce sa stratégie internationale avec un nouveau partenariat majeur pour développer l’offre de paris hippiques en cote fixe sur les courses françaises.
PMU® et BetMakers Technology Group, leader mondial des solutions technologiques pour les paris hippiques, annoncent la signature d’un partenariat pluriannuel pour accélérer le développement de l’offre de paris hippiques en cote fixe sur les marchés internationaux.
L’objectif : renforcer la distribution des courses françaises sur les marchés à cote fixe, où ce mode de prise de paris est le standard, en s’appuyant sur les technologies et l’expertise de BetMakers pour proposer une offre 100% intégrée, performante et adaptée aux attentes des opérateurs internationaux.
Avec plus de 9 milliards d’euros d’enjeux hippiques annuels, PMU® est l’un des principaux opérateurs mondiaux de pari mutuel. Les courses françaises bénéficient déjà d’une forte attractivité à l’international et sont proposées par de nombreux opérateurs à travers le monde.
Avec ce partenariat, PMU® renforce sa capacité à proposer les courses françaises dans les meilleures conditions sur les marchés internationaux à cote fixe, tout en créant de nouvelles sources de revenus au profit de la filière.
PMU® poursuit sa mission de valorisation des courses françaises à l’international et confirme son ambition d’innover pour accompagner la croissance durable de la filière hippique.
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BetMakers Technology Group is partnering with PMU to take French racing to the world.
PMU is one of the world’s largest pool betting operators, with over €9 billion in annual horse racing stakes. Through this new partnership, they’ll use BetMakers’ technology to power an integrated pool and fixed-odds racing offer built for international operators.
French racing is some of the most sought-after content in the world, and this partnership makes it easier than ever for operators globally to bring it to their customers, across both tote and fixed odds.
“Our technology and expertise will enable the delivery of a high-performance and fully integrated offer, tailored to the expectations of international operators.” said Bruno GAY, Vice President Sales EMEA, BetMakers
A big step for French racing, and for the operators who want to offer it. 🐎
Read the full announcement below 👇
https://lnkd.in/gPrFAPeB
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PMU® STRENGTHENS ITS INTERNATIONAL STRATEGY AND EXPANDS ITS SERVICE OFFERING WITH A NEW PARTNERSHIP IN HORSE RACING BETTING
2026-08-12
Paris, 12/08/2026 – PMU and BetMakers Technology Group announce the signing of a partnership to enable PMU to accelerate the development of its horse racing betting offer in pool and fixed-odds on international markets.
With over €9 billion in annual horse racing stakes, PMU is one of the world’s leading pool betting operators. Internationally, French racing already benefits from strong attractiveness and has been offered for several years by numerous pool and fixed-odds betting operators.
BetMakers Technology Group is the world leader in technological solutions for horse racing betting,
As part of this partnership, PMU will rely on BetMakers’ technologies and expertise to offer an integrated horse racing betting offer in pool and fixed-odds designed for international operators.
This partnership fully aligns with PMU’s international development strategy. By expanding the marketing opportunities for French racing, it will help generate additional revenue for the French horse racing industry, while enhancing the visibility and attractiveness of races organized in France among bettors worldwide.
“This partnership marks an important step in our international development strategy. By partnering with a reference player like BetMakers, we strengthen our ability to offer French racing under the best conditions, particularly in markets where fixed-odds betting is widely developed. This initiative will increase the international reach of our races while creating new revenue streams for the French horse racing industry,” declared Aymeric Verlet, International Director, PMU®.
“We are honored to support PMU in this new phase of its international development. Our technology and expertise will enable the delivery of a high-performance and fully integrated offer, tailored to the expectations of international operators,” added Bruno Gay, Vice President Sales EMEA, BetMakers Technology Group.
By leveraging this partnership, PMU continues its mission of promoting French racing internationally and reaffirms its ambition to innovate in order to support the sustainable growth of the horse racing industry.
PMU LinkedIn 27/08/2026
PMU® is strengthening its international strategy with a major new partnership to develop the offer of horse racing betting at fixed odds on French races.
PMU® and BetMakers Technology Group, the world leader in technology solutions for horse racing betting, announce the signing of a multi-year partnership to accelerate the development of the fixed-price horse racing betting offer on international markets.
The objective: to strengthen the distribution of French races on fixed-odds markets, where this method of taking bets is the standard, by relying on BetMakers’ technologies and expertise to offer a 100% integrated, efficient offer adapted to the expectations of international operators.
With more than €9 billion in annual horse racing stakes, PMU® is one of the world’s leading pari-mutuel betting operators. French races already benefit from a strong international appeal and are offered by many operators around the world.
With this partnership, PMU® strengthens its ability to offer French races in the best conditions on international fixed-odds markets, while creating new sources of revenue for the sector.
PMU® is pursuing its mission to promote French racing internationally and confirms its ambition to innovate to support the sustainable growth of the horse racing industry.