EvenBet Gaming rebrands to Evenbeter

26/08/2026 Markets:
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EvenBet Gaming Is Becoming Evenbeter.

Today, we’re introducing a new identity that reflects how far the company has come and where we’re heading next.

Built on over two decades of online poker expertise, Evenbeter represents a broader business, expanded product portfolio, and a stronger focus on helping operators grow.

This is more than a new name and visual identity. It reflects the scale, capabilities, and direction of the business today.

Same Expertise. Broader Vision.

🎥 Dmitry Starostenkov, CEO of Evenbeter, shares the thinking behind the new brand and what it represents for our next chapter.

🌐 Meet Evenbeter: https://lnkd.in/d26iYTsk

#Evenbeter #Rebranding #B2B #iGaming #iGamingIndustry


EvenBet Gaming Is Becoming Evenbeter

EvenBet Gaming is becoming Evenbeter, marking the next step in the evolution of our company, our solutions, and the way we work with iGaming operators.

The new name and visual identity reflect changes that have already taken place within the business. What began as an online poker software provider has grown into a much broader technology partner, supporting operators with different business models, ambitions, and growth paths.

In other words, EvenBet has become even better. And we needed a brand that reflected that.

From Poker Software to a Broader iGaming Partner

Over the years both our technology and the businesses built around it have expanded significantly.

Today, our ecosystem combines deep poker expertise with a growing range of casino solutions. It includes dozens of poker and card games, multiple tournament formats, extensive player engagement tools, and technology for launching and managing broader iGaming operations.

The scale has changed as well. Today, Evenbeter powers:

  • 200+ projects launched worldwide
  • Active projects across 41 countries
  • 48 million players across platforms powered by our software.

But the most important change goes beyond numbers.

Over the past several years, we have increasingly focused on building deeper and more comprehensive relationships with our partners. Instead of starting with a single product and asking where it might fit, we look at how an operator plans to develop its business and identify the technology setup that makes sense for that business.

Different Businesses Need Different Solutions

An established poker operator and a casino looking to add poker do not have the same needs.

Neither do an iGaming startup preparing for launch and an experienced operator building a poker network.

That is why our solutions are designed to support different starting points and different growth paths.

An operator can start with the solution it needs today and expand its operation over time without replacing its underlying technology, migrating to another platform, or rebuilding the project from scratch.

A startup can begin with a focused setup and gradually add new capabilities. A casino or sportsbook can introduce poker as an additional vertical without taking on the complexity of a full-scale poker operation. A dedicated poker business can build a sophisticated standalone room and, when the time is right, develop it further into a larger ecosystem or network.

The technology remains familiar. What changes is how much of it the business needs and what it wants to achieve.

See how our solutions support different ways to launch, grow, and expand an iGaming business.

One Partner for the Whole Journey

This approach is at the core of Evenbeter.

The new brand represents more than a growing portfolio of technology. It reflects our role as a long-term partner that can support an iGaming business as its goals, requirements, and scale evolve.

Operators should not have to change technology providers simply because their business has outgrown its original setup. Nor should they be forced into functionality they do not yet need.

With Evenbeter, businesses can start with what makes sense today and develop from there, while keeping the same technology foundation and the expertise behind it.

The name has changed because the company has changed.

The experience, expertise, and commitment our partners know remain the same. The vision around them has become broader.

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