EveryMatrix x Betcenter x Belgium

“We have learned to regard EveryMatrix as a reliable and competent partner.” – Mathias Dahms, Managing Director of Sports Betting, MERKUR GROUP.

That’s the kind of endorsement we work for.

Especially from Merkur Group, which is extending its partnership with EveryMatrix through Betcenter with a new agreement covering its retail and online sportsbook offering.

👉 Read more here: https://lnkd.in/drPT6ps5

EveryMatrix agrees Betcenter Belgium omnichannel partnership

06 Jul 2026

PRESS RELEASE

EveryMatrix will power Betcenter’s sports platform in Belgium via omnichannel delivery, adding another tier-1 European brand to its extensive range of key customers.

EveryMatrix will migrate Betcenter’s customer activities and operations replacing an in-house legacy platform with its full tech stack via omnichannel delivery covering both the brand’s current retail and online sportsbook offering.

It will also provide an improved front-end solution providing Betcenter customers with the ultimate betting experience.

Betcenter, owned by the Merkur Group, commands significant market share in the Belgian sports betting market operating both online and in more than 50 retail betting shops with 600 full Self Service Betting Terminals (SSBTs) and 300 SSBT-light units.

This marks EveryMatrix’s second omnichannel partnership with the Merkur Group following the March announcement it would power its Cashpoint brand in Denmark for online sports and casino and more than 1,000 Sports betting terminals in 230 shops.

Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix, said: “To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry.

“There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”

Mathias Dahms, Managing Director of the Sports Betting Division, Merkur Group, said: “We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium.

“Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”