First.bet’s LinkedIn 23/07/2026:
FIRST.bet has been selected by Ondiss as its sportsbook supplier, with the first brand to launch being City Center, the online extension of one of Latin America’s largest integrated casinos.
Full article in the comments below 👇
First.bet’s news release 23/07/2026:
FIRST.bet launches in Argentina with ONDISS and City Center Online
FIRST.bet brings its Tier 1 sportsbook technology to Argentina through ONDISS, expanding City Center Online’s regulated online sports betting offering in Santa Fe.
FIRST.bet has launched in Argentina through ONDISS, bringing its Tier 1 sportsbook technology to City Center Online, one of the leading regulated .bet.ar operators in the region.
The launch marks a significant step in FIRST.bet’s continued expansion across Latin America and brings its fully managed sportsbook engine into one of the region’s most promising regulated markets.
Through ONDISS’s platform technology and its partnership with City Center Online, FIRST.bet is now live in Argentina, adding a full online sports betting vertical to City Center Online’s regulated entertainment offering.
This launch represents an important opportunity for all parties involved and supports the continued development of Argentina’s legal online gaming and betting sector.
FIRST.bet expands into Argentina with ONDISS
The launch with ONDISS represents a new growth opportunity for FIRST.bet in Argentina and across Latin America.
By going live through ONDISS and City Center Online, FIRST.bet enters the market with a strong foundation: a leading platform partner, one of the region’s most important operators and a regulated environment that continues to develop rapidly.
The partnership also reflects the growing demand for sportsbook technology built around real market conditions, including settlement speed, market depth, player behaviour and reliable in-play performance.
Supporting the growth of legal online gaming
For FIRST.bet, this partnership reinforces its commitment to supporting the growth and professionalisation of regulated online gaming across Latin America.
The arrival of FIRST.bet in Argentina adds to other milestones that have marked the evolution of the local market and opened the way for important developments and new opportunities in the country.
FIRST.bet continues to work with leading operators, platforms and technology partners to contribute to an increasingly innovative, competitive and responsible regulated ecosystem.
FIRST.bet and ONDISS on the new alliance
ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers. Speed, control and the product depth players in Argentina expect.
Tom Light, Founder and CEO of FIRST.bet
At Ondiss, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.
FIRST’s decision to begin its expansion into Argentina alongside Ondiss reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.
Gonzalo Alvarez, CCO of ONDISS
Gonzalo Alvarez, CCO of ONDISS, added:
“By bringing FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave.
With this alliance, our platform is not only more robust, it’s more profitable for those who trust us. Less friction equals more seamless bets and equals higher gross gaming revenue for operators.
This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market.
With a diverse and innovative offering of games and events, Ondiss reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”
City Center Online expands into online sports betting
As part of this launch, ONDISS developed the online sports betting vertical for City Center Online Casino, expanding the operator’s entertainment offering.
The new vertical allows City Center Online to expand its offer with FIRST.bet’s full sportsbook engine, strengthening its position in the regulated Argentine market.
The launch follows the recent authorisation of online sports betting by the Santa Fe Lottery, the provincial regulatory body. This makes City Center Online one of the first .bet.ar operators to offer this modality within the province in a safe and regulated environment that supports responsible gaming.
The partnership reaffirms FIRST.bet’s commitment to working with leading operators and platform providers to support the continued growth of legal online gaming in Latin America.
Through technology, product focus and strategic alliances, FIRST.bet continues to contribute to a more professional, competitive and responsible regulated industry across the region.
About FIRST.bet
FIRST.bet is a Tier-1 sportsbook technology provider: a fully managed, high-performance sportsbook engineered for speed, scale and precision across LatAm, Europe and Africa. Founded by former SBTech leaders, FIRST.bet delivers market-leading sportsbook technology with a proven track record in regulated markets. The company holds licences from the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen) and is GLI-33 certified and ISO-audited.
FIRST.bet was named ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026; Founder and CEO Tom Light also received the ‘Individual Achievement Award’ at the EGR Awards 2026.
About ONDISS
ONDISS is a leading technology company specialising in comprehensive iGaming solutions, recognised for its proven track record, innovation and deep expertise in Argentina’s regulated gaming market.
The company empowers leading operators through a secure, robust and scalable proprietary platform that seamlessly integrates gaming, payments and management tools into a high-performance technology ecosystem.
Its customer-centric approach, combined with extensive regulatory and operational expertise, positions ONDISS as a strategic partner for companies seeking sustainable growth, operational efficiency and long-term success.
Learn more about Ondiss here.
Ondiss’ LinkedIn 23/07/2026 (translation):
We continue to drive the evolution of the regulated market with the launch of FIRST.bet!
We integrated the international tier-1 sportsbook provider, strengthening the sports betting vertical of our platform.
This incorporation reflects our commitment as technology providers to bring operators the best solutions in the world, expand the possibilities of legal online entertainment in the country and contribute to the development of an increasingly innovative, competitive and responsible industry.
With this alliance:
– We add world-class sportsbook technology to our ecosystem.
– We expanded the capabilities of our platform for regulated operators.
– We accompany the expansion of the Argentine market with solutions prepared for current and future challenges.
We prepared a full article to share details of this partnership with which we accompanied the development and launch of the AADD vertical in City Center Rosario Online, and we also presented the perspectives of Facundo E. Giorgi Giorgi, CEO of ONDISS, Gonzalo Alvarez, CCO of ONDISS and Tom Light Founder & CEO of FIRST, on the strategic value of this alliance.
Read the full article and learn how this integration strengthens the future of legal online gambling in Argentina, here: https://lnkd.in/dS7XPsD3
Ondiss’ LinkedIn 23/07/2026 (original):
¡Seguimos impulsando la evolución del mercado regulado con el lanzamiento de FIRST.bet!
Integramos el proveedor internacional de sportsbook tier-1, reforzando la vertical de apuestas deportivas de nuestra plataforma.
Esta incorporación refleja nuestro compromiso como proveedores tecnológicos de acercar a los operadores las mejores soluciones del mundo, ampliar las posibilidades del entretenimiento online legal en el país y contribuir al desarrollo de una industria cada vez más innovadora, competitiva y responsable.
Con esta alianza:
– Sumamos una tecnología sportsbook de clase mundial a nuestro ecosistema.
– Ampliamos las capacidades de nuestra plataforma para los operadores regulados.
– Acompañamos la expansión del mercado argentino con soluciones preparadas para los desafíos actuales y futuros.
Preparamos un artículo completo para compartirles detalles de este partnership con el que acompañamos el desarrollo y lanzamiento de la vertical AADD en City Center Rosario Online, y además presentamos las perspectivas de Facundo E. Giorgi Giorgi, CEO de ONDISS, Gonzalo Alvarez, CCO de ONDISS y Tom Light Founder & CEO de FIRST, sobre el valor estratégico de esta alianza.
Leé la nota completa y conocé cómo esta integración fortalece el futuro del juego online legal en Argentina, acá: https://lnkd.in/dS7XPsD3
Ondiss’ News Release (translation):
ONDISS launches FIRST in Argentina to add online sports betting to City Center Online.
ONDISS continues to expand the legal online gaming ecosystem in Latin America with the launch of FIRST, a Tier-1 sportsbook technology provider, bringing this new vertical to City Center Online , one of the region’s leading regulated .bet.ar operators .
At ONDISS, we celebrate a new milestone for the regulated online entertainment industry: the launch of FIRST in the Argentinian market. The online sports betting provider arrives in the country through our online casino platform, in partnership with City Center Online , one of the leading online casino operators in the region and one of our strategic clients.
This launch not only represents a particularly significant opportunity for all parties involved, but also reinforces our commitment to keeping the country at the forefront of the legal online gaming and betting sector in Latin America.
ONDISS brings FIRST to Argentina and expands the City Center Online offering
Adding FIRST to our platform represents a new growth opportunity in Argentina and Latin America. Through our technology and partnership with City Center Online, FIRST is launching live in one of the region’s most promising regulated markets.
We are thrilled to welcome FIRST to our country and to support this launch with our unique advantage: entering the market on a leading platform alongside one of the region’s largest operators. This lays a solid foundation for growth in Argentina and Latin America.
We continue to drive the growth of legal online gaming
For ONDISS, this relationship reaffirms our commitment to continue driving the growth and professionalization of the industry we champion: legal online gaming. We continue to bring together leading brands and technologies, contributing to the development of an increasingly innovative and competitive ecosystem.
The arrival of FIRST adds to other milestones that marked the evolution of the Argentine market and paved the way for important developments and new opportunities in the country.
FIRST and ONDISS’s vision for this new alliance
Regarding this joint step, Tom Light, Founder and CEO of FIRST , comments:
“ONDISS and City Center Online wanted technology designed for real market conditions, not a feed disguised as a sportsbook. That’s what FIRST offers: speed, control, and the product depth that players in Argentina expect.”
For our part, Facundo Giorgi, CEO of ONDISS , states:
“At Ondiss, we work to bring our operators the best technological solutions in the world. The addition of FIRST to our platform reflects that commitment and expands the options available to our clients.
FIRST’s decision to begin its expansion in Argentina with Ondiss reaffirms our position as a strategic partner for international providers seeking to develop in regulated Latin American markets. We are very excited about the value this alliance will bring to our operators.”
Likewise, Gonzalo Alvarez, CCO of ONDISS , adds:
“By adding FIRST to our ecosystem, we are addressing a critical issue: settlement speed and the depth and number of real-time markets. Today’s player doesn’t wait; if the platform doesn’t respond, they leave. With this alliance, our platform is not only more robust, but also more profitable for those who trust us. Less friction means smoother betting and, therefore, higher gross gaming revenue for operators.
This isn’t just about a new product; it’s about strengthening our value proposition and giving our operators the tools to continue growing in an increasingly demanding market. With a diverse and innovative offering of games and events, ONDISS reinforces its position as the leading platform in the Argentine sports betting and casino gaming market.”
ONDISS expands City Center Online’s offering with online sports betting
As part of this launch, ONDISS developed the online sports betting platform for City Center Online Casino, expanding its entertainment offering . This new offering allows the operator to expand its portfolio with the complete sportsbook engine from FIRST, an internationally recognized brand, strengthening its position in the regulated Argentine market.
This launch follows the recent authorization of online sports betting by the Santa Fe Lottery , the provincial regulatory body. This makes City Center Online one of the first .bet.ar operators to offer this service within the province, in a safe and regulated environment that promotes responsible gambling.
This alliance reaffirms ONDISS’s commitment to connecting leading operators and suppliers to drive the growth of legal online gaming in Latin America.
Through technology, innovation, and strategic partnerships, we continue to contribute to an increasingly professional, competitive, and responsible industry.
About us
About FIRST: FIRST is a Tier-1 sportsbook technology provider. A fully managed, high-performance sportsbook designed to deliver speed, scale, and accuracy in Latin America, Europe, and Africa. Founded by former SBTech leaders, FIRST offers top-tier sportsbook technology with a proven track record in regulated markets. The company is licensed by the Malta Gaming Authority (MGA) and the Swedish Gambling Authority (Spelinspektionen), is GLI-33 certified, and audited under ISO standards. FIRST was recognized as ‘Sportsbook Supplier of the Year’ at both the SBC Awards 2025 and the EGR LATAM Awards 2025, as ‘Best Sportsbook Provider’ at BiS SiGMA South America 2026, and as ‘Sports Betting Supplier of the Year’ at the EGR B2B Awards 2026. Furthermore, its founder and CEO, Tom Light, received the ‘Individual Achievement Award’ at the 2026 EGR Awards. www.first.bet
About ONDISS: Ondiss is a leading technology company developing comprehensive solutions for the iGaming industry, recognized for its track record, innovation, and deep understanding of Argentina’s regulated markets. We drive the growth of leading operators through a secure, robust, and scalable proprietary platform that integrates gaming, payments, and management tools into a high-performance technology ecosystem.
Our customer-centric adaptability and solid regulatory and operational expertise position us as a strategic partner for companies seeking efficient, secure, and long-term growth.
To learn more about us, follow us on LinkedIn .
Ondiss’ News Release (Original):
ONDISS lanza FIRST en la Argentina para sumar apuestas deportivas online a City Center Online.
ONDISS sigue ampliando el ecosistema del juego online legal en América Latina con el lanzamiento de FIRST, un proveedor de tecnología de sportsbook Tier-1, que trae esta nueva vertical a City Center Online, uno de los principales operadores regulados .bet.ar de la región.
En ONDISS celebramos un nuevo hito para la industria del entretenimiento online regulado: el lanzamiento de FIRST en el mercado argentino. El proveedor de apuestas deportivas online llega al país a través de nuestra plataforma de casino online, en alianza con City Center Online, uno de los principales operadores de casino online de la región y uno de nuestros clientes estratégicos.
Este lanzamiento no solo representa una oportunidad particularmente significativa para todas las partes involucradas. Sino que, además, refuerza nuestro compromiso de mantener al país a la vanguardia del sector del juego y las apuestas online legales en América Latina.
ONDISS trae FIRST a la Argentina y amplía la oferta de City Center Online
Sumar FIRST a nuestra plataforma representa una nueva oportunidad de crecimiento en la Argentina y en América Latina. A través de nuestra tecnología y de la alianza con City Center Online, FIRST sale en vivo en uno de los mercados regulados más prometedores de la región.
Nos entusiasma darle la bienvenida a FIRST a nuestro país y acompañar este lanzamiento con nuestra ventaja única: salir al mercado en una plataforma líder junto a uno de los operadores más importantes de la región. Esto sienta una base sólida para el crecimiento en la Argentina y en América Latina.
Seguimos impulsando el crecimiento del juego online legal
Para ONDISS, esta relación reafirma nuestro compromiso de seguir impulsando el crecimiento y la profesionalización de la industria que defendemos: el juego online legal. Seguimos reuniendo marcas y tecnologías de primer nivel, aportando al desarrollo de un ecosistema cada vez más innovador y competitivo.
La llegada de FIRST se suma a otros hitos que marcaron la evolución del mercado argentino y abrieron el camino para desarrollos importantes y nuevas oportunidades en el país.
La visión de FIRST y ONDISS sobre esta nueva alianza
Sobre este paso conjunto, Tom Light, Fundador y CEO de FIRST, comenta:
“ONDISS y City Center Online querían tecnología pensada para las condiciones reales del mercado, no un feed disfrazado de sportsbook. Eso es lo que ofrece FIRST: velocidad, control y la profundidad de producto que esperan los jugadores en la Argentina.”
Por nuestra parte, Facundo Giorgi, CEO of ONDISS, afirma que:
“En Ondiss trabajamos para acercar a nuestros operadores las mejores soluciones tecnológicas del mundo. La incorporación de FIRST a nuestra plataforma refleja ese compromiso y amplía las alternativas disponibles para nuestros clientes.
La decisión de FIRST de iniciar su expansión en Argentina junto a Ondiss reafirma nuestro posicionamiento como un socio estratégico para los proveedores internacionales que buscan desarrollarse en los mercados regulados de Latinoamérica. Estamos muy entusiasmados por el valor que esta alianza aportará a nuestros operadores.”
Así mismo, Gonzalo Alvarez, CCO de ONDISS, añade que:
“Al sumar FIRST a nuestro ecosistema, estamos resolviendo un tema crítico: la velocidad de liquidación y la profundidad y cantidad de mercados en tiempo real. El jugador de hoy no espera; si la plataforma no responde, se va. Con esta alianza, nuestra plataforma no solo es más robusta, es más rentable para quienes confían en nosotros. Menos fricción equivale a apuestas más fluidas y, por lo tanto, a un mayor ingreso bruto de juego para los operadores.
Esto no se trata solo de un nuevo producto; se trata de fortalecer nuestra propuesta de valor y de darles a nuestros operadores las herramientas para seguir creciendo en un mercado cada vez más exigente. Con una oferta diversa e innovadora de juegos y eventos, ONDISS refuerza su posición como la plataforma líder en el mercado argentino de apuestas deportivas y juegos de casino.”
ONDISS amplía la oferta de City Center Online con apuestas deportivas online
Como parte de este lanzamiento, ONDISS desarrolló la vertical de apuestas deportivas online para City Center Online Casino, ampliando su oferta de entretenimiento. Esta nueva propuesta le permite al operador expandir su oferta con el motor de sportsbook completo de FIRST, una marca reconocida a nivel internacional, fortaleciendo su posición en el mercado argentino regulado.
Este lanzamiento llega tras la reciente autorización de las apuestas deportivas online por parte de la Lotería de Santa Fe, el organismo regulador provincial. Lo que convierte a City Center Online en uno de los primeros operadores .bet.ar en ofrecer esta modalidad dentro de la provincia, en un entorno seguro y regulado que promueve el juego responsable.
Esta alianza reafirma el compromiso de ONDISS de conectar a operadores y proveedores líderes para impulsar el crecimiento del juego online legal en América Latina.
A través de la tecnología, la innovación y las alianzas estratégicas, seguimos aportando a una industria cada vez más profesional, competitiva y responsable.
Sobre nosotros
Acerca de FIRST: FIRST es un proveedor de tecnología de sportsbook Tier-1. Un sportsbook totalmente gestionado y de alto rendimiento, diseñado para ofrecer velocidad, escala y precisión en LatAm, Europa y África. Fundada por ex líderes de SBTech, FIRST ofrece tecnología de sportsbook de primer nivel, con una trayectoria comprobada en mercados regulados. La compañía cuenta con licencias de la Malta Gaming Authority (MGA) y de la Swedish Gambling Authority (Spelinspektionen), está certificada GLI-33 y auditada bajo normas ISO. FIRST fue distinguida como ‘Sportsbook Supplier of the Year’ tanto en los SBC Awards 2025 como en los EGR LATAM Awards 2025, como ‘Best Sportsbook Provider’ en BiS SiGMA South America 2026 y como ‘Sports Betting Supplier of the Year’ en los EGR B2B Awards 2026; además, su fundador y CEO, Tom Light, recibió el ‘Individual Achievement Award’ en los EGR Awards 2026. www.first.bet
Acerca de ONDISS: Ondiss es una compañía tecnológica líder en el desarrollo de soluciones integrales para la industria iGaming, reconocida por su trayectoria, innovación y profundo conocimiento de los mercados regulados de Argentina. Impulsamos el crecimiento de operadores líderes mediante una plataforma propietaria segura, robusta y escalable que integra gaming, pagos y herramientas de gestión en un ecosistema tecnológico de alto rendimiento.
Nuestra capacidad de adaptación centrada en el cliente, un sólido expertise regulatorio y operativo, nos posiciona como un partner estratégico para compañías que buscan crecer con eficiencia, seguridad y visión de largo plazo.
Para conocer más sobre nosotros, seguínos en LinkedIn.
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