GoldenRace x Bwinners x Africa

GoldenRace and Bwinners have joined forces to deliver an expanded virtual gaming portfolio across key African markets, combining market-leading virtual titles with an established retail and online operator network.

🧾 Read more about it on the blog. https://lnkd.in/ew_8N5bt

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GOLDENRACE AND BWINNERS PARTNER TO EXPAND VIRTUAL GAMING FOOTPRINT ACROSS AFRICA

GoldenRace and Bwinners have joined forces to deliver an expanded virtual gaming portfolio across key African markets, combining market-leading virtual titles with an established retail and online operator network.

The partnership leverages Bwinners’ footprint in Senegal, Sierra Leone, The Gambia, Lesotho, Zambia, and Zimbabwe to give players seamless access to high-demand virtual products across every touchpoint. Driven by rising mobile adoption and strong demand for rapid-play content, the initial rollout focuses on high-frequency number and Crash games. Early performance data also highlights significant traction for our Hit&Win Fortune Fighters, demonstrating a clear appetite for engaging hybrid titles in both digital channels and land-based venues.

Far more than a standard software integration, this collaboration establishes a structured roadmap focused on execution, scale, and long-term performance:

• Enhancing content discovery: Fine-tuning platform UX so top-performing titles capture immediate player attention.
• Portfolio optimisation: Tailoring game parameters, frequencies, and features to local player preferences across each market.
• Geographic expansion: Solidifying presence in core territories while preparing infrastructure for further African expansion.
• Operational alignment: Maintaining proactive daily collaboration between technical and commercial teams to drive sustainable revenue.

MARTIN WACHTER, CEO AND FOUNDER OF GOLDENRACE, SAID:

“AFRICA REMAINS ONE OF THE MOST EXCITING, HIGH-POTENTIAL REGIONS FOR VIRTUAL GAMING, BUT SUCCESS REQUIRES WORKING WITH PARTNERS WHO TRULY UNDERSTAND REGIONAL DYNAMICS. BWINNERS HAS BUILT AN IMPRESSIVE DISTRIBUTION INFRASTRUCTURE ACROSS SIX DIVERSE MARKETS. BY COMBINING THEIR LOCAL RETAIL AND DIGITAL REACH WITH OUR TAILORED VIRTUAL CONTENT, WE ARE ESTABLISHING A STRONG FOUNDATION FOR LONG-TERM, SCALABLE GROWTH.”

MR. TZAHI ASULIN, CEO OF BWINNERS ADDED:

“OUR TARGET HAS ALWAYS BEEN TO PROVIDE OUR PLAYERS WITH THE MOST ENGAGING AND RELIABLE CONTENT ON THE MARKET. GOLDENRACE’S VIRTUAL GAMING PORTFOLIO FITS OUR STRATEGY PERFECTLY. WE ARE ALREADY SEEING FANTASTIC TRACTION WITH TITLES LIKE FORTUNE FIGHTERS, ALONG WITH HIGH ENGAGEMENT ACROSS NUMBER AND CRASH GAMES. WORKING ALONGSIDE THE GOLDENRACE TEAM ALLOWS US TO CONTINUALLY REFINE OUR OFFERING AND DELIVER A STANDOUT EXPERIENCE ACROSS ALL OUR MARKETS.”

Looking ahead, the partnership will continue to scale current operations while bringing fresh, hyper-localised content to players across the region.