gripAI’s LinkedIn 16/07/2026:
Data meets psychology. We are incredibly proud to join forces with LSports to bring Play Insurance to sportsbooks and betting platforms worldwide.
LSports is a global leader in sports data, and they are now leveraging gripAI’s proprietary infrastructure to solve one of the biggest leaks in the industry: player churn caused by near-miss losses. Through this partnership, operators can seamlessly activate Play Insurance directly through their trusted data provider.
Instead of a binary “win or lose,” platforms can now let players purchase optional insurance via a small, tailored premium. If a bet loses but comes close, our model calculates a precise Proximity Score and returns a proportional refund. Payouts are funded entirely by the player-generated premium pool, guaranteeing zero balance-sheet risk and locked margins for the operator from day one.
By combining LSports’ world-class sports data with gripAI’s real-time pricing, we are giving B2B operators a powerful net-new monetization and retention layer.
Check out the official launch: https://lnkd.in/epYVgeyQ
LSport’s LinkedIn 16/07/2026:
Introducing Play Insurance 🎯
Your players’ closest losses are your stickiest players waiting to happen.
Play Insurance lets players insure a bet for a small premium and get paid back proportionally when it loses but comes close. You earn the premium, set your own target margin, and open a new revenue stream on top of your existing handle.
✅ New premium-based revenue
✅ Reduced churn from near-miss losses
✅ You control the margin
✅ Runs standalone — no rip and replace
✅ Powered by an AI engine trained on 2B+ results
See how it works → https://lnkd.in/epYVgeyQ
LSport’s news release 15/07/2026:
LSPORTS AND GRIPAI LAUNCH PLAY INSURANCE, TURNING NEAR-MISS LOSSES INTO PLAYER RETENTION AND NEW REVENUE
Ashkelon, Israel — July 15, 2026 — LSports, the world-leading provider of real-time sports data solutions, and gripAI, the artificial-intelligence company behind a new class of real-time betting products, today announced a collaboration to bring Play Insurance to sportsbook operators worldwide.
Play Insurance is a bet-insurance product that lets players protect a bet for a small, AI-calculated premium. Insured players are paid back regardless of outcome, with the amount scaled to how close the bet came to winning based on match statistics. For operators, it opens a new revenue stream on top of existing handle and turns the near-miss — the single most frustrating moment in betting — into a reason for players to stay in the game.
“Retention is one of the hardest problems our operators face, and the near-miss is where they lose players,” said Yoav Ziv, CRO at LSports. “Play Insurance turns that exact moment into loyalty and a new revenue line, without giving anything away. It’s a genuinely new category, and pairing gripAI’s technology with our reach and our data gives operators something no one else offers today.”
The product is powered by gripAI’s proprietary, patented pricing engine, trained on over 2.5 billion bets, which calculates every premium in real time based on live odds, the number of selections, and user’s profile. Because premiums are priced per player and per bet rather than through flat, one-size cashback offers, operators keep control of their margin while giving players a genuinely tailored product. It also works alongside existing tools such as Cash Out: a player can cash out a bet and keep their insurance in play.
Play Insurance drives both engagement and retention where it matters most: 37% of players take the insurance offer, and 39% of insured players purchase insurance again.
“Betting has always been all-or-nothing, and that’s exactly what we set out to change,” said Tal Hayon, CEO at gripAI. “Our AI prices protection fairly and instantly for every bet, and with LSports as our distribution partner, we can bring it to operators around the world at the speed the industry moves.”
LSports distributes Play Insurance to its global network of operators and integrates it into their platforms, with a lightweight setup designed to get operators live quickly.
ABOUT LSPORTS
LSports set the industry standard by delivering real-time sports data with unbeatable accuracy, reliability, and broad coverage. Powered by advanced technology and tailored solutions, LSports helps sportsbooks maximize profits, enhance player engagement, and stay ahead of the competition. Visit lsports.eu.
ABOUT GRIPAI
gripAI is an AI-powered bet insurance infrastructure building real-time products for sportsbooks, crypto casinos, and prediction markets. It enables platforms to offer optional insurance on bets and convert near-miss losses into proportional refunds. Its pricing engine, trained on over 2.5 billion bets, powers instant, individualized decisions previously impossible at scale. For more information, visit grip-ai.tech.
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