🚨🚨Odditt, the content engine for sports betting, has partnered with Optimove, the #1 Player Engagement Solution used by the world’s leading iGaming operators and sportsbooks, to power personalized betting content.🚨🚨
Operators using Optimove will soon be able to embed Odditt’s story-driven, contextualized bets and parlays within player messages, at scale, improving discovery, engagement, and reactivation rates.
We are thrilled to be working with Optimove, who are both world-class marketers and people! We look forward to delivering tremendous value to both Optimove and Odditt clients through this partnership.
Full press release can be found here: https://lnkd.in/gzcAaXuf
Odditt Partners with Optimove to Power Personalized Betting Content
Odditt Team
News
July 28, 2026
Odditt, the content engine for sports betting, has partnered with Optimove, the #1 Player Engagement Solution used by the world’s leading iGaming operators and sportsbooks, to power personalized betting content. Operators using Optimove will soon be able to embed Odditt’s story-driven, contextualized bets and parlays within player messages, at scale, improving discovery, engagement, and reactivation rates.
Odditt generates more than 100,000 contextualized parlays and individual bets each day across 115 leagues in 45 countries, drawing on 25+ years of historical data and 900+ betting markets combined with real-time context such as weather, rivalries, and player storylines. Delivered via APIs and widgets, the content provides operators with a steady supply of fresh material for personalized campaigns and paired with Optimove’s decisioning engine, reaches the right player at the right time.
Optimove’s AI Decisioning Agents already determine which player to message, when, and through which channel, using Content Decisioning to select the message variant and tone most likely to perform. Odditt however, adds what no marketing platform generates on its own: the bet itself, a fresh, story-driven pick tied to that player’s teams, leagues, and interests. It reflects a core philosophy both companies share — the more data behind a decision, the more relevant the experience it creates. Together, they turn what would otherwise be a generic discount into a personalized bet the player can act on.
“Most marketing teams are very good at knowing who to talk to, when, and where, thanks to powerful marketing solutions like Optimove’s ). What goes inside the message is where most get stuck,” said Matt Bresler, CEO and co-founder of Odditt. ” Optimove sends the message, and together, we make sure there’s a story-driven bet inside it, built around what that specific player actually cares about. That’s the difference between a promotion someone ignores and a recommendation that inspires them to take action.”
“With Optimove, operators already know who to message, when, and with what tone,” said Meryl Serouya, Senior Director, Global Partnerships at Optimove. “Odditt lets us take personalization a step further — into the bet itself, so every message can carry a pick built around what that player actually follows. It’s a new layer of relevance we’re excited to bring to our operators.”
The partnership is now live, with the first deployments focused on email. Additional channels, including push notifications and in-app experiences, are expected to follow.
For more details, visit: www.odditt.com.
About Odditt
Odditt is a sports betting content platform that generates contextualized individual bets and automated parlays at scale for sportsbook operators, prediction market operators, DFS operators, and affiliates. Its proprietary data infrastructure covers 115+ leagues across 45 countries. Betflow, Odditt’s consumer app, is available on iOS and Android.
Learn more at www.odditt.com.
Optimove LinkedIn 29/07/2026
Most operators can decide who to message and when.
The hard part is what to put in the message.
That’s why we partnered with Odditt – to add a new layer of personalization: the bet itself.
Odditt delivers story-driven, contextualized bets and parlays (100,000+ daily across 115 leagues), allowing operators to personalize more than just who gets messaged and when – they can personalize the pick itself inside Optimove-powered campaigns.
The result:
messages that don’t just promote – they give players a relevant pick tied to the teams and leagues they actually follow.
Read more 👉 https://lnkd.in/dsa-Sknp
Oditt X Optimove
Content Infrastructure & CRM Marketing for Sports Betting
Overview
Odditt is the content engine for sports betting, generating over 100,000 contextualized parlays and bet-level content daily across 115+ leagues and 45+ countries, delivered as APIs and widgets. Paired with Optimove, every recommendation slot an operator sends across push, in-app, and email can be filled with named, themed, narrative-wrapped bets instead of generic offers, turning lifecycle messages into relevant, ready-to-place betting content.
Key Capabilities
Parlay Engine
Over 100,000 pre-built, themed parlays generated daily across 115+ leagues. Each combo arrives with a name, a narrative, and the reasoning behind it, ready to drop into any Optimove-orchestrated push, email, or in-app slot as a one-tap betting recommendation.
Bet Context
Per-bet enrichment for hundreds of thousands of individual bets, including hit rates, situational splits, trends, storylines, and interactive graphs. Operators can turn a generic “big game tonight” note into a specific, data-backed reason to place a bet, formatted for any CRM channel.
Bet-side segmentation and filtering
Content maps to thousands of metadata tags such as favorite teams, players, leagues, and rivalries. When a bettor’s team is idle, Odditt surfaces a related player or angle, so every audience segment always has relevant content to receive.
Recommended Use Cases
Lifecycle re-engagement
When a lapsed bettor’s favorite team plays tonight, Optimove triggers the message and Odditt fills it with a themed parlay built around that matchup.
No-game-tonight coverage
When a bettor’s team is idle, Odditt surfaces a former player or related angle, giving operators relevant content to send through Optimove instead of nothing.
New-bettor onboarding
First-time users receive a simple, narrative-wrapped bet with the reasoning shown, lowering the intimidation of a full odds board and easing first-bet conversion.
Always-on content supply
Across hundreds of markets daily, Optimove-powered campaigns never run dry, with fresh parlays and per-bet context ready for push, email, and in-app slots.
About Us
Odditt is a B2B content infrastructure company for sports betting. Its platform generates over 100,000 contextualized parlays and bet-level content daily across 115+ leagues, delivered as APIs and widgets to sportsbooks, prediction markets, and platform providers. Founded by CEO Matt Bresler and CTO Elaine Milardo, formerly DraftKings’ first data hire, Odditt turns betting discovery into a scrollable, engaging experience. Learn more at https://odditt.com.
01tech
100HP (Gaming)