SoftSwiss rebranding

𝗧𝗼𝗱𝗮𝘆, 𝗦𝗢𝗙𝗧𝗦𝗪𝗜𝗦𝗦 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗶𝘁𝘀 𝗿𝗲𝗻𝗲𝘄𝗲𝗱 𝗯𝗿𝗮𝗻𝗱 𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆.

The iGaming market is maturing, and the strongest operators worldwide need more than just tech products. They need strategic partners who combine compliance-ready products, resilient infrastructure, deep industry expertise, and expert-led service.

In response to industry changes, 𝗦𝗢𝗙𝗧𝗦𝗪𝗜𝗦𝗦 𝗵𝗮𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝗳𝗿𝗼𝗺 𝗮 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗶𝗻𝘁𝗼 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘁𝗵𝗮𝘁 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝘁𝗼 𝗹𝗮𝘂𝗻𝗰𝗵 𝗳𝗮𝘀𝘁𝗲𝗿, 𝘀𝗰𝗮𝗹𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆. We combine compliance, reliability, market expertise, security, and an integrated ecosystem of tech products.

Our next-stage brand vision and refreshed visual identity reflect this transformation. More than a new look, they express who we are today while staying true to the values that have guided us from the very beginning:
• reliability,
• transparency,
• exceptional service,
• and shared ambition.

In the coming weeks, we’ll share more about the ideas shaping our future, the values guiding our decisions, and the people bringing them to life.

Learn more in our announcement below: https://lnkd.in/dfj9MbgN

SOFTSWISS Unveils New Positioning and Refreshes Visual Identity

July 1, 2026

SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends research show that operators increasingly expect technology providers to deliver more than software by combining compliance, reliability, market expertise, security, and growth potential.

Reflecting this shift, SOFTSWISS has expanded from a software provider into a broader technology and growth partner, bringing together compliance-ready products, deep expertise in regulated markets, resilient infrastructure, and expert-led services to help operators launch, grow, and scale sustainably.

Five years of SOFTSWISS iGaming Trends reports highlight three structural shifts across the industry, such as increasing market fragmentation driven by local regulation, greater operational complexity for operators, and a shift from transactional vendor relationships to long-term partnerships built on reliability, expertise, and brand trust.

The updated positioning responds to the market’s changing expectations and shows the role SOFTSWISS already plays for its partners.

SOFTSWISS addresses the demands of the evolving regulatory landscape through three core strengths: deep regulatory expertise, operational reliability, and exceptional service.

Today, SOFTSWISS holds a broad portfolio of licences and certifications spanning more than 25 jurisdictions worldwide. A strong understanding of regulated markets is central to the expanded partnership model.

For 17 years, the company has built a reputation for reliability, maintaining 99.999% uptime while supporting more than 1,500 brands globally. This track record reflects the company’s core commitment to technology excellence and expert-led service.

In Brazil alone, the company works with more than 60 certified brands, building substantial experience in one of the world’s largest newly regulated iGaming markets.

SOFTSWISS also contributes to industry dialogue, becoming a member of organisations such as Brazil’s ANJL and Malta-based iGEN, supporting discussions around sustainable market development and the future of regulated iGaming.

To balance operational excellence with innovation, SOFTSWISS has established a dedicated Chief Artificial Intelligence Officer (CAIO) leadership role. While the CTO function remains focused on software stability, scalability, and performance, the CAIO role drives AI adoption and innovation across the business, enabling both areas to advance without compromise.

The role of the technology partner has fundamentally changed over the past few years. As iGaming becomes more regulated and more complex, operators need much more than technology alone. They need a partner that understands regulations, brings operational expertise, and supports sustainable growth over the long term. Over the past 17 years, we’ve built those capabilities alongside the technology at the core of our business. Our updated positioning doesn’t change who we are – it simply reflects the company we’ve become and the role we already play for our partners.

Ivan Montik

Founder of SOFTSWISS

The refreshed identity reflects SOFTSWISS’ shift into a strategic partner, enabling sustainable growth across regulated markets worldwide. It combines technological excellence with operational expertise, regulatory knowledge, and a long-term commitment to customer success. While the visual system has been modernised, it remains rooted in the values that have defined the company for 17 years: reliability, expertise, and trust.

The new identity was introduced globally and is being implemented throughout 2026 across products, communications, and industry touchpoints, reinforcing SOFTSWISS’ commitment to helping operators grow with confidence in an increasingly complex regulatory landscape.

Further details, including the Logobook and logo assets, are available here.