We’re delighted to announce that Super Technologies, the global technology company behind the Superbet brand, has selected ContentQ to monitor and optimise the performance of its sportsbook streaming portfolio.
The partnership will give Super’s teams a consolidated, real-time view of live sports content from the customer’s perspective, helping them identify emerging issues earlier, assess their potential impact and respond more quickly. The intelligence generated will also support ongoing content
optimisation, improve operational efficiency and enable stronger commercial decision-making across Super’s portfolio.
Freddie Longe, Founder and CEO of Sport AitchQ, said: “ContentQ gives Super’s teams a clear view of the content experience their customers are having right now, helping them respond sooner and reduce the risk of issues escalating. That’s the shift we’re focused on: helping operators put the customer at the centre of every content decision.”
Luke Saunders, Director of Sports Partnerships at Super Technologies, added: “We evaluate each partnership through a customer-centric lens, with a clear focus on delivering the most engaging entertainment offering in each of our markets. Working with Sport AitchQ strengthens our ability to respond quickly, keep optimising and maintain the quality and depth of experience our customers expect.”
We’re looking forward to working with Luke, Fran Bakovic and the wider Super team.
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100HP (Gaming)