Scaling AI responsibly across Sportsbet!
We’re committed to harnessing the power of AI to build better products, enhance customer experiences, and empower our teams to move faster and smarter.
That’s why we’ve selected TrueFoundry as our enterprise AI Gateway; providing a centralised platform to govern, secure and scale AI across our organisation.
Deployed within our AWS infrastructure in Australia, the platform will help us:
✅ Maintain full data sovereignty and enterprise-grade governance
✅ Provide visibility into AI usage, performance and cost across teams
✅ Apply guardrails and access controls at scale
✅ Enable secure agentic AI workflows and tool integrations
✅ Support flexibility across multiple AI models and providers
AI is already being used across Sportsbet to improve productivity, from helping teams create product requirements and user stories through to supporting engineering workflows and innovation programs.
With TrueFoundry, we’re strengthening the foundations needed to scale these capabilities safely and responsibly.
As our GM of Data & AI, Niall Keating, puts it: “AI is going to reshape how we build products and serve our customers, and we want Sportsbet leading from the front.”
A huge thank you to the teams at Sportsbet and TrueFoundry who have partnered to bring this capability to life!
hashtagArtificialIntelligence hashtagEnterpriseAI hashtagAgenticAI hashtagInnovation hashtagTechnology hashtagDataAndAI hashtagAWS hashtagEngineering hashtagResponsibleAI hashtagLifeatSportsbet
01tech
100HP (Gaming)