True Lab rebrands to True Labs

There is no US without S

We’ve recently changed our studio’s name by one letter. And for us, that one letter changes the whole narrative.

In iGaming, S is everywhere:
Studios. Solutions. Success. Services. Suppliers. Strategies.
You name it.

This plural form also adds volume and scale – all that we’re pursuing at this stage of the business’s development. We’re growing on curiosity, experimentation, new ideas, new mechanics, new products — and the freedom to keep building.

And emphasis on TRUE is about all we believe in:

🔸 Being TRUE in the games we build
🔸 TRUE to the people behind them
🔸 TRUE to our partners
🔸 TRUE to the players

That’s why this is a shift in how we see ourselves, what we build, and where we want to go.

One letter changed, but it got much bigger than one letter.

Stay TRUE 🔶