A strong personalization strategy starts with the right partner.
That is why we are proud to share that ZingBrain AI has partnered with Entain to support a more personalized casino experience through its Baltic-Nordic brand, Boost Casino.
This partnership marks an important step in bringing smarter, AI-driven game discovery into a major operator ecosystem, with a clear focus on improving how players interact with casino content.
As part of this collaboration, Boost Casino moved from a manually curated, static lobby structure to a more adaptive experience powered by ZingBrain AI.
The integration includes:
• a Recommended section that combines familiar titles with new games players are likely to enjoy
• a Similar Games pop-up that helps players discover relevant alternatives after leaving a game
These recommendation flows are designed to make content discovery more intuitive, more relevant, and more aligned with real player behavior.
During the A/B testing phase, the brand saw an uplift in:
• turnover per player
• GGR per player
• the number of unique games played per player
Performance also remained stable in the following months, with recommendation modules becoming a leading source of game discovery on the platform over time.
For us, this partnership with Entain reflects something bigger than one successful integration.
It shows how leading operators are moving beyond static lobby logic and investing in personalization that is measurable, scalable, and built around real player engagement.
A big thank you to the Entain and Boost Casino teams for the trust, strong collaboration, and shared product mindset throughout the process.
We are excited for what comes next!
01tech
100HP (Gaming)